Ca fondator, lider de produs la Pinterest \u0219i manager de proiect pentru c\u00e2teva produse la Google, precum \u0219i partener de cre\u0219tere pentru Initialized Capital, am v\u0103zut multe echipe de produs care se chinuie s\u0103 creasc\u0103. Multe produse \u00eencep cu succes. Unele g\u0103sesc potrivirea produsului cu pia\u021ba printr-o cre\u0219tere sus\u021binut\u0103. C\u00e2teva au trecut prin perioade de hiper-cre\u0219tere. Dar, de cele mai multe ori, le-am v\u0103zut pe majoritatea persist\u00e2nd apoi e\u0219u\u00e2nd.<\/p>\n
\u201eFondatorii \u00ee\u0219i lanseaz\u0103 produsul, se \u00eentreab\u0103 de ce nu cre\u0219te ca un succes uria\u0219 \u0219i apoi \u00eencearc\u0103 imediat s\u0103 rezolve problema cre\u0219terii.\u201d<\/p><\/blockquote>\n
Apeleaz\u0103 la tactici de cre\u0219tere precum optimizarea p\u00e2lniei de integrare, SEO sau notific\u0103ri push \u00eenainte de a \u00een\u021belege cu adev\u0103rat ce construiesc \u0219i pentru cine construiesc. Acest lucru poate crea o cre\u0219tere ini\u021bial\u0103 pe termen scurt.<\/p>\n
Dar, \u00een cele din urm\u0103, duce la o pierdere mare a poten\u021bialilor clien\u021bi, ignor\u00e2nd \u00een acela\u0219i timp problemele produsului principal.
\n\u00cenainte de a \u00eencerca diferite tactici de cre\u0219tere, cum ar fi aruncarea cu spaghete \u00een perete, startup-urile trebuie s\u0103 \u00ee\u0219i priveasc\u0103 utilizatorii dintr-o perspectiv\u0103 nou\u0103, s\u0103 \u00ee\u0219i evalueze obiectivele finale ale produselor \u0219i s\u0103 redefineasc\u0103 parcursul pe care doresc ca utilizatorii s\u0103 \u00eel parcurg\u0103 pentru a ajunge acolo. Iat\u0103 c\u00e2teva sfaturi care pot ajuta la definirea unei c\u0103i care va clarifica diferi\u021bii pa\u0219i necesari pentru a debloca cre\u0219terea produselor.<\/p>","protected":false},"excerpt":{"rendered":"As a founder, product lead at Pinterest and PM for a couple products at Google, as well as a growth partner for Initialized Capital, I\u2019ve seen many product teams struggle to grow. Many products start out with a bang. Some find product-market fit with sustained growth. A few have gone through spurts of hyper-growth. But […]<\/p>\n","protected":false},"author":1,"featured_media":41,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[89,90,91],"class_list":["post-178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-directory","tag-listing","tag-theme"],"acf":[],"_links":{"self":[{"href":"https:\/\/menopauza.itpack.ro\/ro\/wp-json\/wp\/v2\/posts\/178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/menopauza.itpack.ro\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/menopauza.itpack.ro\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/menopauza.itpack.ro\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/menopauza.itpack.ro\/ro\/wp-json\/wp\/v2\/comments?post=178"}],"version-history":[{"count":0,"href":"https:\/\/menopauza.itpack.ro\/ro\/wp-json\/wp\/v2\/posts\/178\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/menopauza.itpack.ro\/ro\/wp-json\/wp\/v2\/media\/41"}],"wp:attachment":[{"href":"https:\/\/menopauza.itpack.ro\/ro\/wp-json\/wp\/v2\/media?parent=178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/menopauza.itpack.ro\/ro\/wp-json\/wp\/v2\/categories?post=178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/menopauza.itpack.ro\/ro\/wp-json\/wp\/v2\/tags?post=178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}